SEO, or Search Engine Optimisation is a full time job in itself. It can be handled by a savvy individual to a certain degree, but to keep on top of it would consume most business owners far beyond their limitations. Rather than hiring someone to undertake it in-house, you could have a whole team making sure your SEO is covered. We have a great team of analysts and content creators who are on hand to cover this, and provide monthly reports- giving you more time to work on the day-to-day management of your business.
Your entire site would be thoroughly scrutinised, From site speed, and navigational aspects of the site, right through to how well your site layout is performing with regards to conversions. This is just a handful of things we check for, without mentioning code standards and server settings.
Working on the findings of the technical audit, part of the follow up would be to further investigate any issues that might be causing visitors to ‘drop off’ your site at certain points. We can perform split testing as part of this process, where half of your traffic see one version (the control) and the other half see our optimised version (the variable). This can offer valuable feedback in optimising your conversion rate.
As part of our initial audit, we take a good look at your competition in the field, comparison is made as to what strategies they are adopting and where their strengths and weaknesses might be. We then work on which elements your site can improve on in order to improve your offering to the market, giving you an edge over your competition.